Lego: Rebuild The World

The sequence shows how Lego’s Rebuild the World campaign values innovation and creativity by giving people the freedom to create their own worlds. The girl is literally taking power into her own hands and igniting her future and inspiring kids around the world to do the same.

As a girl who loves legos herself, I intentionally made the character female to make Lego more inclusive and less male centric.

Knowing that this project would be style frames, I took advantage of my illustration skills to overlay on top of the 3D model to work more efficiently and create the lighting effect I wanted.

Next Project →